If your website is the destination, blog posts are the exits on your marketing road-map.
A HubSpot study concluded that businesses that blog get 55% more website visitors than businesses that don’t. And, it’s easy to see why.
Audiences have tuned out the yell and sell advertisements. Instead, they are looking for tailor-made, informative, lifestyle content. Blogging brings readers right to your digital door, converts, naturally boosts your SEO (Search Engine Optimization), and creates content that can be shared on social media.
Most importantly, blogging builds your brand as a trusted authority, while laying the foundation for a long-term relationship. Trust means more views. More return readers. More sales. And more brand advocates.
First, we figure out your ideal customers. Then, we give your brand a digital report card to figure out what kind of content your audience engages with. Finally, we build an editorial plan around customers’ behavior, industry best practices, and relevant content to your brand. We believe in ghostwriting, using your tone, voice, and bylines. Let’s get started today.